Archive for the ‘Marketing Strategy’ Category
Top 10 Causes of Failure of a Business Part 1
1. Do not have a sales strategy. Many entrepreneurs start their businesses with great enthusiasm, great products or services and to a good financial backing, but they forget that to succeed you need to know to effectively sell and sell. Lack of a good sales strategy that ensures profits and expenses quickly are higher than their income. Tip: If you consider yourself a born salesman to do this job, make sure to hire the best salespeople.
2. Indiscriminate use of credit cards. Credit cards can be the difference between success or failure of a business. We know that a well-used card can be an excellent tool to leverage a business taking advantage of bank credit.
But a card out of control can be the perfect formula to inflate costs and become entangled in debt. Tip: Use your credit card only for incidentals, travel or expenses that you pay immediately. If your credit card is out of control, should be an urgent alarm for immediate action to avoid falling into debt.
Trends in Marketing and Advertising
With the tools provided by social networks such as Twitter, Facebook, blogs, online videos and other, information and news travels at the speed of light. For marketers, this means new opportunities to reach consumers. The trends that are going to affect the marketing strategy from 2011 onwards.
1. Transparency and trust are fundamental.
Consumers have lived in the first decade of the century a series of negative events and are no longer willing to accept just like that what companies tell them. Building trust will be paramount and once that is achieved will be maintained. Confidence and transparency are not something that is done once, are a continuous effort. .
2. Less disruption, more added value.
Gone are the days when marketing messages were made to get the attention of consumers. Now we have to give them something that is not only valuable to them but also useful.
3. Value.
After the crisis, rather than spending money frivolously, people began to seek opportunities, offers, opportunities to use coupons and greater convenience for their money. When the economy recovers fully, that behavior will not disappear immediately. Will concentrate on the value in creating marketing campaigns always with the consumer in mind.
4 Ideas for the Correct Approach to Online Marketing Campaigns
Online ideas like marketing ideas off-line, need a specific business strategy for electronic media to be aligned with business strategy and have it must have an idea and a clearly defined objective. Internet strategies, can be 4 basic:
1. E-Commerce
Is to market goods and services online paying by credit card or bank transfer. Very useful for those low-involvement products: consumer goods (books, music, flowers, gifts, insurance) Reservations (aircraft, cars, hotels, theaters), payment service (cable, television, water, electricity).
2. Lead Generation
Aims to capture qualified prospects to immediately assign them to the sales force. Such strategies are very useful for all industries that rely on vendors to market their products. Among the latest are: equipment and supplies (industrial, housing, tourism) real estate (sale and letting of houses or land), specialized services (medical, maintenance, construction, financial services), all types of goods or services sold business to business.
3. Branding
Try to position the brand or product in the mind of the navigator. This strategy is effective for those companies that have consumer products distributed through retail stores, electronic and home appliances, beauty products, apparel and accessories, convenience products, among many others.
4. Reputation online and on-line RP
Required to generate visibility through social networks, blogs and forums of opinion. Such strategies are very useful for policy and government affairs, media (radio and TV) … and is very hand of branding.
If some of these strategies are implemented together, better results. However, this depends heavily on industry and product.
Tips for Starting and Running a Small Business
1. Get and keep a competitive edge.
Building a competitive edge into the plant your business is crucially important to long-term success. Some ways to get this frame is by knowing more than competitors, making products that are difficult or impossible to replicate. Being able to produce and distribute products more efficiently, has a better location or offering superior customer service one way to wait for your competitive edge is to protect your trade secrets, confidential information that gives a competitive advantage in the marketplace.
Examples of trade secrets include customer lists, survey methods, marketing strategies, and manufacturing techniques. Other steps to maintain the competitive edge is to react quickly to bad news. Once you see that your business faces some kind lack of better, you need to come up with a plan to agree immediately. These include moving the office; introduce new products or services, or develop a better way to get customers.
2. Pour all agreements in writing.
The law in the country requires you to have several contracts and agreements in writing. Although not legally required, it is wise to put almost everything in writing, because oral agreements can be difficult and impossible to prove. These include rental agreements, storage agreements, contracts for services, labor mailings, purchase orders etc.