Ideas to Keep your Business in Social Networks
Author: Clay Hillary
Do not impose your tactics to force
Of little use to send corporate messages or, once identified where consumers congregate in the online space, bombard them with sales messages.
As the communication company Hotwire, most companies make the same mistakes when it comes to creating social networking profiles.
“Many open accounts with Facebook and Twitter to broadcast information that corporate and consumer interest is not such a page,” they say.
Therefore, as explained Garcia in the statements cited by Expansión.com, “it is important to differentiate the network in introducing the company to know how to choose the type of information that users require. Is not the same address to a contact in LinkedIn (professional network) than Facebook. ”
Attention to the power of Facebook and Twitter
Facebook is the social network that works well in terms of recommendations of users and is also the most influence on consumers, according to the study of Hotwire.
Specifically, 70% of respondents followed the recommendations received by Facebook about potential purchases, while only 10% did the same in Twitter and 6% on YouTube.
According to Hotwire, “a clear majority achieved by Facebook seems taken from the main feature of the site, being able to choose your friends and customize the amount of access they have to your own profile promotes the credibility of the recommendations that come to you, compared to what happens in places like Twitter and Youtube, where access is granted to everyone. ”
However, Twitter can also be a good business tool. Microblogging network can target those interested in a company by searching with keywords and can be used to improve on customer service, enabling the promotion and response to problems in real time.
Demonstrate that there are people behind the brand
The strategy works best for consumers is a personalized, direct and respond as soon as possible.
It is essential to be honest, transparent face the crisis of reputation in a consistent manner, to identify the most active customers and reward them with our brand, encourage feedback, do not use social networks to communicate what can not be transmitted to the face and, Of course, constant self-promotion do not own businesses or opt to participate actively in the conversation.