How Customer Loyalty Part 2
Author: Rie Moretti
5. Maintain customer contact
Once we have obtained customer data, we use them to maintain contact with him, for example, we can call to see if the product arrived on the agreed conditions, call to see how we are doing with the product during the first week of use , send letters of thanks for your purchase, send greeting cards or congratulations on your birthday or any holiday, etc.
The idea is to feel important and special to the client, and let you know that we care and are interested in him.
6. Send promotions
And once we have had some contact with the client, we must use to inform you of our new products or promotions.
For this we make use of phone calls, posting fliers, sending e-newsletters, etc., Through which they communicate about the launch of our new products on our new promotions, new offers and new discounts.
In this last step we need to avoid inconvenience to customers and not abuse the use of these promotions, we should be kind to him and, for example, telephone call, kindly inform that we are launching a promotion that perhaps could be to your liking.
Also, if possible, we offer promotions that fence according to their specific needs or preferences, for example, if we notice that a customer always buys a certain type of product, we can offer special discounts just for this type of product, or offer new products that may be complementary with those who always used.