A good choice for promotion in Google
Author: Catharina M Jasmine
Google.com is the super search engine or more important than exist on the Internet. People to get different web sites, they generally do from the search engines. When we go into Google and put “flowers” appear all suppliers of flowers in the world, including from local character.
One of the features that Google is a search engine is quite effective. If, for example, put in Google “Flowers”, automatically determines which country and city from which we are connected, based on this information, located on the right side of the screen a column sponsored links local, will then, local florists .
But who appear on these sponsored listings that appear on the right hand? Individuals or companies that contract that service called Google AdWords (in Spanish would be “Google Keywords”).
How to find Google Adwords?, Easy, on the main portal, the option to “Advertising Programs” and “Advertising for Advertisers.” It requires a Gmail account, and go from there you will have access to the control panel to set up different campaigns.
But, Do I have to create different campaigns? Or do you have to do a lot of campaigns? The answer is no. You can have only one.
It’s like publishing a classified ad in a newspaper or put a mini-ad in the Yellow Pages. The campaigns are set depending on particular needs. Can be arranged so that in our example with “flowers” appear when people search for the word flowers, or when looking for “Gifts and Love and Friendship.”
Do you charge for each word to be added there? Neither. The number of keywords is unlimited, but the number of words in each ad itself is restricted to a certain number of characters.
The cost depends largely on the supply and demand. What do I mean by this? If there are many advertisers, the cost per click will increase. But if it is to advertise in a category that is not very competitive, the cost of click declining. Say you can achieve campaigns of 5 cents or 10 cents per visit, depending on how tight they are keywords.
For example, if we put Flores in Mexico and people are doing searches Flores Flores in Mexico or “X” in Mexico City, the system will tell us: “With those keywords at 10 cents we can send 30 or 40 visits per day. Advertising your daily budget would be about one dollar, two dollars or three dollars. ”
We have the control, if we spend a dollar, two dollars or a hundred dollars a day, just set the campaign for not sending more clicks than we are willing to pay daily. We can also leave the active campaign indefinitely and if we decide that is not working or want to pause, simply enter your account and programmed it to be at rest.
Another very interesting aspect of Google, specifically from this advertising system is that people will visit us with the mindset is predisposed to purchase. Why? because if someone is doing a search in our category, ie, is looking for how to buy flowers in Mexico, and are clicking on advertising as a client is not getting out of curiosity to our website, but that goes with a mind purchase. Looking for a solution, a company that meets at that time the need to make a purchase of flowers so it is not a casual visitor.
The Google AdWords system is very complete, very sophisticated statistical tools delivered record: how many people visit by keyword, how many are visiting on the other, how much you’re paying for each word calculated automatically return on investment, ie know if a purchase was made from Google (obviously if it is integrated with the payment processor). It is very interesting, and it’s a very friendly platform. Easy to setup, no complicated terms and has a full manual use. Even the technology is so complete and is so well designed that if one person makes multiple clicks on an ad during the same session, but will charge for one.